The Challenge
The client ran a successful apparel eCommerce store but struggled with abandoned carts, low repeat customer rates, and manual follow-up processes. Despite heavy traffic from social ads, sales weren’t scaling due to inefficiencies in their marketing and sales flows.
Our Approach
We introduced a complete automation strategy tailored to eCommerce. This included integrating Klaviyo with WooCommerce for personalized email flows, setting up automated abandoned cart sequences, customer segmentation, post-purchase follow-ups, and syncing ad performance data into a centralized dashboard.
Key Features Implemented
- Abandoned cart recovery emails with smart timing and product reminders
- Automated post-purchase flows with upsell and review prompts
- CRM-integrated lead capture from ad campaigns
- Customer segmentation based on purchase history and behavior
- Centralized performance dashboard for sales and marketing metrics
The Results
- 22% increase in overall conversion rate
- 31% increase in revenue from returning customers
- 48% cart recovery rate within the first 30 days
- 5x improvement in email engagement rates
Conclusion
With a powerful mix of automation, personalization, and smart data integration, the client’s store became a self-sustaining revenue machine. Sales increased, customer loyalty improved, and the marketing team was able to focus on strategy rather than routine follow-ups.
